{
  "format": "fpmatrix-reel-kit",
  "version": 1,
  "recipeId": "detail",
  "duration": 15,
  "brief": {
    "product": "Blue bead earrings",
    "audience": "shoppers comparing the visible details of earrings",
    "detail": "blue beads and a visible hook closure",
    "proof": "hold one earring steady beside a ruler, then turn it slowly",
    "process": "show an actual making step only if you make this item yourself",
    "care": "use only the care instructions verified for your own item",
    "cta": "See measurements and product details in our shop."
  },
  "draft": {
    "product": "Blue bead earrings",
    "story": "One detail, three angles",
    "hook": "A closer look at this pair.",
    "note": "Fictional teaching example, not a customer result. Replace every detail with what is true of your own item. Do not claim metal composition, hypoallergenic properties, waterproofing or handmade origin without verification.",
    "duration": 15,
    "shots": [
      {
        "start": 0,
        "end": 3,
        "label": "The pair",
        "film": "Place both earrings on a matte card by a window. Lock focus; shoot vertically.",
        "overlay": "A closer look."
      },
      {
        "start": 3,
        "end": 7,
        "label": "The detail",
        "film": "Move the phone closer to one bead. Keep it still; avoid digital zoom.",
        "overlay": "See the bead detail."
      },
      {
        "start": 7,
        "end": 12,
        "label": "Scale and movement",
        "film": "Hold one earring beside a ruler in the same plane. Turn it gently without hiding the markings.",
        "overlay": "Check the size. See it move."
      },
      {
        "start": 12,
        "end": 15,
        "label": "Next step",
        "film": "Return to the pair on the card. Leave clear space for the closing text.",
        "overlay": "Measurements in our shop."
      }
    ],
    "caption": "A closer look at this pair: the beads, the closure and the way it moves. Check the measurements and product details in our shop before choosing."
  }
}