FICTIONAL EXAMPLE - replace all facts before publishing
Speckled ceramic mug
15 seconds / One detail, three angles

1. 0-3s / Whole item
Film: Show the full Speckled ceramic mug before moving closer.
On-screen: One detail worth a look.

2. 3-7s / Close-up
Film: Frame only a curved handle and speckled glaze; keep your hands still.
On-screen: a curved handle and speckled glaze.

3. 7-12s / Proof
Film: Demonstrate the detail in use: lift the empty mug by the handle, then set it beside your coffee setup.
On-screen: Here it is in use.

4. 12-15s / Next step
Film: Hold the detail, then widen to the whole item.
On-screen: See the mug details in our shop.

Caption:
Notice this detail on Speckled ceramic mug.

a curved handle and speckled glaze.

See the mug details in our shop.

Check: Choose a detail a viewer can actually see. Do not imply invisible performance benefits.